This action reveals that the colorful top of the beach umbrella is actually a set of concentric rings, a black dot in the middle, a white ring around that, and a larger red ring around that.
The camera pulls back farther to show the cockpit of a war plane, where the pilot has a target lock on the beach umbrella/target.
The camera pulls back a little further still to show that, unbeknownst to the pilot, the war plane is being pursued by a giant, hungry, metal-eating sky shark that is camouflaged as a white fluffy cloud.
The camera pulls back even further, to reveal that the white fluffy sky shark cloud is actually the sugar floating around inside a cotton candy machine, and the candy has just been spun into a treat that is being offered to you, as you stand near a large cardboard box with a stick and a string that leads to a nearby beach chair ... |