In a magazine I read - unfortunately without a scientific source - about the following experiment:
A free mug of coffee was given to a number of people (on a train station). Before they started to drink they were asked if they wanted to trade the mug for a chocolate bar. Only 10% took the offer, the rest stayed with the coffee.
Then again, a chocolate bar was given to a number of people. They were asked to trade it against a mug of coffee. Again, only 10% changed.
Of course, you need a very proper test arrangement and analysis here (for instance you have to make sure, that not all chocolate lovers refuse to take the coffee in first place - so if only 10% of all people asked take anything in the beginning the whole thing would be worthless...). But let's assume they did it right... isn't our brain a little trickster? Just because we have something, the value increases immediately? |
