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Re: RealNetworks lawsuit... by jdelphiki2008-10-01 06:44:57
  Because the studio and the customer agree by toysbfun2008-10-01 07:07:35
    If there's a significant growth in renting and by subbywan2008-10-01 07:11:03
      Online piracy is only going to increase. by toysbfun2008-10-01 07:19:51
        For a certain group, yes. by subbywan2008-10-01 07:24:16
          And I guess that's the point I was making... by jdelphiki 2008-10-01 08:07:52
Used to be, DVD movies could cost upwards of $30-$40. And that was for the initial cut of the movie, not the later cut that included all the extra features.

The price for what the studios put on the DVD's might represent what they feel permanent ownership of their product is worth, but I'm not sure they truly understand the marketplace they're operating in. Now that the novelty of "owning" movies has faded, people are much less likely to pay overinflated prices, just so they can keep a film in their private collections.

Like you suggested, subby, the perception that the studios' prices are arbitrarily set is furthered when you see how quickly the price of the DVD drops after its release. If the studios were *really* interested in reducing illegal copying, they'd reduce their DVD prices to the point where it's just as easy for folks to buy the film as it is to rip it for themselves. Such a point exists...people will follow the path of least resistance. It's just that the studios don't like the thought of what that price might actually end up being.

That's where I see the marketplace as sending its message to the studios. Sure, it's not nice that people use illegal piracy to send the message, but the message is there nonetheless. I wonder if the studios will ever quit fighting their customers and actually try to find ways of *attracting* them to their products. Offer the customers something in the DVD's that they can't otherwise get...

For instance, what if the studios provided DVD's that included a free upload version that works on your cell phone? Or something like that. Find what the user values, instead of what they *tell* them they *should* value. Isn't that how running a business is supposed to work?

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