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LARTs Marketing department (again) by AndyA 2004-12-06 17:21:53
Last year:
Marketing forcast: We will sell around 3000 per year of $NewProduct1.
Reality: We sold 3000 in the first month and around 10,000 in the first year.

This year:
Marketing forcast: We will sell around 4000 per year of $NewProduct2, an optional add on which greatly expands the features of $NewProduct1
Reality: 10,000 provisional orders within 6 days.
[ Reply ]
  Wow! Usually, marketeers overestimate (n/t) by nix2004-12-06 17:23:53
    Overestimates are actually nicer. by AndyA2004-12-06 17:33:14
      Perhaps, but no company ever fired half its staff by nix2004-12-06 17:36:29
        Very true. by AndyA2004-12-06 17:44:37
  Be glad it's not by ManiacJoe2004-12-06 17:25:22

 

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