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I think I finally understand how marketing think. by AndyA 2004-12-06 08:49:11
OK so marketing groups don't speak english but you can always work out what they are saying, cut out every other word and translate the rest. The bit that always worries me is what they are saying and where the ideas come from.

I think I've finally figured it all out. It's final proof that a little bit of knowlege is a dangerous thing. They make the assumption that if two things do the same job then everything else is just different packaging. True a lot of the time but not always.

Normally these things are spread out over several conversations often with different people making it hard to spot the pattern. Here is a slightly exagerated and speeded up conversation between marketing and engineering,

Marketing: My watch can tell me the time, so can my phone and my computer.
Engineering: Yes. Well done.
Marketing: So they all do that in roughly the same way right?
Engineering: Assuming that it's an electric watch then yes, they all use the same basic method to tell the time.
Marketing: OK so any cost saving or feature enhancment we make to a watch we can do the same thing to the computer and vica versa.
Engineering: err.... but.....
Marketing: And while we're at it let's start making atomic clocks, I hear that there's a good profit margin in those and they are basically the same thing.
Engineering: wibble.
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