| Clockwork Orange (OK, it was rated X when it came out, but now it's rated R). And drugs were hyped a lot more (maybe moreso in the later 60's, when LSD was still legal, for example).
the "media" (advertising) has changed because there is more competition for your dollar, and in the 70's, advertisers didn't realize that children were a market force themselves. Maybe they weren't a market force at that time. The science of advertising was not as well-developed, we were still learning how to brain wash people, and most of the research was probably classified back then. There's been a lot more work on demographics, what a given person needs to make a purchase decision, what colors motivate someone to want something (orange makes you eat more, green makes you eat less, for example). How fast an image can change and still register on your brain without violating laws about subliminal advertising, attention spans, eye scan test, and so on.
We've gotten more effective at advertising. Advertisers aren't looking at higher values, they are looking at making money. If they've found out that sex sells products (which it does), then they will promote their products with sex. It's pretty simple. |
